This week we are looking at course descriptions and how by telling a story in your course description you will engage students. A simple description engages the student- students want concise, to the point and honest communication. The description is key to getting the student to explore the course option further.
We invest lots of resources in getting students onto the website and it is there crucial that we provide engaging content. The student will look at their chosen subject area and read the course description.
If description tells a story it sticks in the students mind and, humans are wired to recall stories, the student therefore is left with a clear picture of what the course is about and the outcomes should they enrol on the course. The description is the beginning of a long investigative journey for the student, if the description engages them they will search out the specific information they require about the course to make an informed decision.
We have taken an example of a Masters in Communication, it is written in the third person but could be written in the first person. We look at how the components tell a simple story for interested students.
Masters In Communications
This programme has been designed in consultation with business and industry in response to the increase in the use of communications throughout industry and business.
The foundations of the course cover all aspects of todays communication tools and how they interconnect. This includes digital media, social media, audio visual and traditional print media. Students have the opportunity to specialisation in one area of communication through a research project that is done in conjunction with an industry/business partner.
On Completion of this course students will be eligible for membership of UK Communications association. Previous students have gone to take up communication roles at Microsoft, IBM, leading universities and within the not for profit sector.