The changes in the way companies present themselves on the web continued to develop through 2014. Websites are moving from product lead content to consumer lead content. Websites are often telling stories, look at Coca Cola goes one step further with its Coke Journey campaign focusing on customers stories, stories telling stories. How many univerisites websites have vidoes of their students stories? This is the type of content that future students want.
90% of website traffic comes from just 10% of the content and more than 50% of the traffic is from just 0.5% of the content (InboundWriter) good content gets the traffic, the issue with content is that it has been tied to SEO and therefore is often relevant to tthe university but not the potential student.
The webmarketing associations web awards 2014 went to Stevensons University, the About Stevensons Page ensures that students get access to all the important decision making information, the content is presented in short succinct sentences and all supported by a short video.